Midsummer Arts Festival
The Midsummer Arts Festival is held in the Hudson Valley. Concepts developed with the festival’s director focused on attracting NYC-dwellers to a creative, affordable weekend that was child-friendly.
This project was a 48-hour turnaround.
I created two versions of 4” x 6” cards and 11” x 17” posters. There are two versions of each, both inspired by two native Hudson Valley flora: the Purple Loosestrife flower and the Chestnut tree.