Alaska Airlines / Bank of America - Rich-media campaign enticed Alaska Airlines frequent fliers to sign-up for their mileage partner Bank of America. The visual concept helped users envision their next discounted or free vacation destination anytime they used their Alaska Airlines Bank of America card.
Alaska Airlines / Take 10 Sweepstakes - In addition to sweepstakes sign-up, time-spent on the banner was a component of measureability. Developed a game-like roulette visual married with the sweepstakes messaging which achieved beyond average time-spent.
Awards: 2006 IAC (Internet Advertising Award), ADDY (Philadelphia) and Art Directors Club (Philadelphia)
Alaska Airlines / California Direct - Calming and relaxing rich-media flash ads were used to entice frequent California flyers to book flights to Mexico. Expandable panels were used to push and track specific Mexico destinations where media placement allowed.
Awards: 2006 IAC (Internet Advertising Award), Addy (Philadelphia) and Art Directors Club (Philadelphia)
Astra Zeneca / Pulmicort Turbuhaler - Branded websites promoted the benefits of Pulmicort Turbuhaler for both consumers and professionals including flash storyline in cover area of all three website home pages.
Yahoo! / Declare Yourself - A three-phase rich-media video online advertising campaign, email and microsite with viral components drove new young voter registrants for the 2004 election.
Awards: 2005 IAC (Internet Advertising Awards)
Yahoo! / Take A Bite - Rich-media ad units, over sixteen flash-splash pages with unique payoffs, email and a highly-visual product marketing tour were created to drive sales of Yahoo! Plus. Viewers were encouraged to sample the Yahoo! Plus product by "taking a bite".
Awards: 2004 ADC (Art Directors Club), New York
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