Defining the Design Challenge We analyzed the customers' selecting and shopping behavior and extracted two main criteria and insights: - Being able to compare more options easily and fast; - Being assured to select the best (based on their functional, aesthetical and financial attributes).
Basic Mood: The emotional mood of the digital experience was developed prior to functional attributes. We designed the entry point as an emotional first impression of the brand and then added functional tools and accesses.
Service Design and Information Architecture: To design the basic structure of user experience and user interface, we mapped all the users' needs alongside suppliers' requirements and business tools to create a comprehensive service infrastructure.
Information Design: Each chair is presented with comprehensive information to give the potential users an insight about the functional, emotional and stylistic attributes of the chair; helping them to have peace-of-mind about their choices through online selection and shopping.
Interface Design and Development: We translated all parts of the experiences to easy-to-use and intuitive interfaces.
Khaneyeh Sandali (House of Chairs)

Established in 2017, Khaneyeh Sandali today is an online portal for searching, reviewing, selecting and buying chairs and chair suppliers in Iran.

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Tajrobeh Design Studio
Business Development through Design Tehran, Iran