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Brooklyn Overall Co. Men's Premium American Workwear
Brand History: Founded in 1904, with over 100 years of heritage for everyday use.
Competitive Advantages: Ability to capitalize on the rich heritage of the brand. Strong global appeal of “Brooklyn” and “New York” as a fashion destination. Overalls are timeless, on-trend and continuing to gain well into 2015 and beyond as a staple.
Brand Essence: Premium lifestyle expression of modern American workwear apparel.
Design Philosophy: To create apparel that has timeless style and embodies quality, heritage and authenticity.
Design Aesthetic: Timeless, clean, durable, authentic, quality comfortable fabric and trim materials, acute attention to elements of discovery details.
