Microsoft Digital - LUMIA 540 Campaign

For the launch of Microsoft Lumia 540, we came up with the idea of 540 reasons to buy Lumia 540.

This ran for 54 days with 54 creatives, each carrying a reason for consumer's to buy the device.

As the global phone colours of this device was blue and orange, hence I thought the look and feel of this campaign can be minimal illustration style with orange and blue being the colour tone. Each creative is based on the phone's KSP or a service - One Drive, Skype, One Note, Office, Snapdragon Quadcore Processor and Wide Angle Camera.

There's a combination of paper craft, vector illustration which was later photographed and executed into the theme. Also, in the later stage 'Purple' became the new 'Blue'.

Freelance, Full-time
Tanya Paul
Art Director. User Interface Designer. Illustrator. Creative Thinker Bengaluru, India