Internet Marketing Manager
Feb 2015 - Jan 2018 (2 years 11 months)
-Report directly to the dealership’s general manager; successfully manage a broad base of responsibilities including direct sales, Internet sales, customer relations, digital marketing, procurement, and promotions of new and pre-owned vehicles.
-Broad IT related responsibilities, including new workstation setups, troubleshooting and repair, basic networking, and training coworkeres to effectively use the dealer's CRM software.
-Acts as a lead copywriter and project manager for all assigned marketing projects and collateral materials to present effective messaging in all online material including dealer website, campaign landing pages, social media outlets, and digital advertising.
-Reconstruct dealer's Facebook page, while increasing the dealership’s number of FB page likes/followers by approximately 80%.
-Provide monthly incentive programs, update vehicle pricing, and record monthly click through rates, conversions, VDP’s, form submissions, phone calls, overall website traffic, and closed sales.
-Track, observe, assign, and monitor all Internet lead activity to fellow salespeople.
-Attend quarterly marketing meetings with third party vendors (Ex: cars.com, Autotrader, etc.) to discuss dealer’s stats and goals.
-Research competitors and stay up to date on the in automotive's trends to consistently identify potential marketing opportunities.
-Assist the new car manager with ordering new inventory for the store based on supply and demand.
-Qualify buyers by understanding their requirements and interests; building rapport.
-Demonstrate vehicle options and abilities, while taking test-drives, explaining warranties and services.
-Close sales by overcoming objections; negotiating price; completing deals; collecting payments; delivering vehicles
-Develop an extremely loyal customer base following with approximately 20% of all new customers coming from personal referrals due to value-added services after the sale.
Public Relations Specialist
Jan 2014 - May 2014 (4 months)
-Develop an all new public relations department for the web-based/SEO marketing company.
-Establish a media contact database with over 16,000 contacts, including radio, print, and TV sources using Cision Point search engine.
-Responsible for managing all PR projects; press releases, clippings, editorial calendars,
-Developed and brainstormed new story ideas to drive press.
-Identify client needs through market research and analysis.
-Assist in the development and implementation of a public relations business plan (Robert Morris University).
-Attend client meetings and contact reporters, producers, and editors in print & broadcast media.
-Supervisor/mentor for a public relations intern.
East Liverpool, OH
Apr 2013 - May 2013 (1 month)
-Represent Windows 8 to targeted customers to help increase awareness and assist with selling laptops equipped with Windows 8 at a local Wal-Mart.
-Demonstrate Windows 8 operating system to potential buyers.
-Track and generrate reports from each demo experience; data entry
-Acquire quizzes & surveys daily on buyers' interactions and experiences.
-Generate, share, and reply to online reviews in a positive and open manner
Public Relations Intern
May 2012 - Sep 2012 (4 months)
-Execute public relations efforts for clients in home, dining, health and wellness, and lifestyle products and services (ex: Tervis Tumblers).
-Monitor press clippings, news, and social media platforms; Research and draft press releases
-Interact and communicate with press and bloggers.
-Proactively manage workload, attend staff meetings to discuss updates and critical deadlines.
-Create media contact lists and editorial calendars.
-Research clients and company contacts through different media outlets using Cision Point and Vocus search engines.
Customer Service Associate
May 2012 - Sep 2012 (4 months)
-File and retrieve documents, records, and reports.
-Prepare invoices, memos, letters, financial statements and other documents using Microsoft Office.
-Accountable for answering office phones, taking messages, running credit card payments, bookkeeping, data, and organizing the office.
-Create and monitor the company’s Facebook and Twitter pages.
-Design the company banner ad and individual business cards for each agent.
-Develop a comprehensive understanding of the client service policies