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Mars CounterAttack Concept - Challenge: Come up with a new and different incremental sales merchandiser for C-stores
My solution: CounterAttack, a second-surface top deck that sits flat on top of the counter, spring-loaded for front selling with continuous facings, and with high impact graphics to spur sales.
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When is a barrel.... not a barrel? - A barrel really can be so many things. These are all concepts rejected by a company that thought a barrel is really... just, a barrel.
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