Mars CounterAttack Concept - Challenge: Come up with a new and different incremental sales merchandiser for C-stores
My solution: CounterAttack, a second-surface top deck that sits flat on top of the counter, spring-loaded for front selling with continuous facings, and with high impact graphics to spur sales.
When is a barrel.... not a barrel? - A barrel really can be so many things. These are all concepts rejected by a company that thought a barrel is really... just, a barrel.