Bollard Advertising - Modular System - This flexible system was proposed to mount on any standard bollard configuration, with easily changed graphics and even storage or retail options.
Bollard Advertising - Printed Die-cut Solution - This design proposes a simpler die-cut wrap, using the material to support itself when fastened back-to-back.
CRUNK! Cooler - A cooler/boombox/seating unit that looks much more intimidatingly loud than it actually is, to the fun of the owner.
CRUNK! Cooler - Variations are easily achievable to customize and brand the cooler for promos.
Ketchup Delivery Systems - We have a large client who was interested in a bulk delivery method that would control inventory better in a new package, and could function in 3 locations: dining room condiment station, sales counter and drive-through.
Ketchup Delivery Systems - We have a large client who was interested in a bulk delivery method that would control inventory better in a new package, and could function in 3 locations: dining room condiment station, sales counter and drive-through.
Cooler Condiment Bridge - Unobtrusive and advantageous, this solution was chosen by our client for adding incremental sales in the coffin cooler area.
Radical Fridge Endcap
USA Today Becomes Gannett, Updates Distribution - My employer directed our solutions to include blow molding, and Gannett wanted to shrink the paper holding area to reflect lower sales, while still appearing unique and rebranding with their new brandmark.
I tried to incorporate the sheet of the paper as a desirable iconic direction, and to innovate with display and delivery improvements.
USA Today Becomes Gannett, Updates Distribution - My employer directed our solutions to include blow molding, and Gannett wanted to shrink the paper holding area to reflect lower sales, while still appearing unique and rebranding with their new brandmark.
I tried to incorporate the sheet of the paper as a desirable iconic direction, and to innovate with display and delivery improvements.
USA Today Becomes Gannett, Updates Distribution - My employer directed our solutions to include blow molding, and Gannett wanted to shrink the paper holding area to reflect lower sales, while still appearing unique and rebranding with their new brandmark.
I tried to incorporate the sheet of the paper as a desirable iconic direction, and to innovate with display and delivery improvements.
USA Today Becomes Gannett, Updates Distribution - My employer directed our solutions to include blow molding, and Gannett wanted to shrink the paper holding area to reflect lower sales, while still appearing unique and rebranding with their new brandmark.
I tried to incorporate the sheet of the paper as a desirable iconic direction, and to innovate with display and delivery improvements.
Linksys - sketching and visualization - Many thumbnails yieded a few decent concept directions...
Linksys - sketching and visualization - Many thumbnails yieded a few decent concept directions...
Linksys - sketching and visualization - Another countertop design, with a printed clear element conveying the connectivity through thin energy stripes, and supporting changeable product info sheets.
Contertop Selling Concepts
Countertop Display - A few POP favorites done at my current employer from prior to 2010...
Chem-Free Parts Washer Concepts - Chem-Free uses an enzyme vat to clean oily parts in a closed system; it accomplishes this by having a large pool of microbes with all the activity occurring on the surface of the pool. Therefore the odd shapes and attempts to maintain a large liquid diameter near the top of the pool depth in various functional ways.
Chem-Free Parts Washer Concepts - Chem-Free uses an enzyme vat to clean oily parts in a closed system; it accomplishes this by having a large pool of microbes with all the activity occurring on the surface of the pool. Therefore the odd shapes and attempts to maintain a large liquid diameter near the top of the pool depth in various functional ways.
Chem-Free Parts Washer Concepts - Chem-Free uses an enzyme vat to clean oily parts in a closed system; it accomplishes this by having a large pool of microbes with all the activity occurring on the surface of the pool. Therefore the odd shapes and attempts to maintain a large liquid diameter near the top of the pool depth in various functional ways.
Chem-Free Parts Washer Concepts - Chem-Free uses an enzyme vat to clean oily parts in a closed system; it accomplishes this by having a large pool of microbes with all the activity occurring on the surface of the pool. Therefore the odd shapes and attempts to maintain a large liquid diameter near the top of the pool depth in various functional ways.
Finding new space for facings in the cooler p. 1 of 3
Finding new space for facings in the cooler p. 2 of 3
Finding new space for facings in the cooler p. 3 of 3
Cold-powered CT Merchandiser
Design of the Times award winner: Cold Tree - Idea Development - These 5 designs show how I conceptually progressed with usage of a 6-pack BluIce chill pack to use for potential countertop merchandising.
Design of the Times award winner: Cold Tree - Idea Development - These 5 designs show how I conceptually progressed with usage of a 6-pack BluIce chill pack to use for potential countertop merchandising.
Design of the Times award winner: Cold Tree - Idea Development - These 5 designs show how I conceptually progressed with usage of a 6-pack BluIce chill pack to use for potential countertop merchandising.
Design of the Times award winner: Cold Tree - Idea Development - These 5 designs show how I conceptually progressed with usage of a 6-pack BluIce chill pack to use for potential countertop merchandising.
Countertop Custom Fridge
Countertop Display
Gatorade NFL Superbowl Cart Project - Initial Concepts
Gatorade NFL Superbowl Cart Project - Initial concepts
Gatorade NFL Cart - Final Selections P3 - Gatorade NFL Cart - Final design featured side-lit polycarb shelving, repeated camera-friendly Gatorade cooler iconography, and generous towel and beverage staging areas.
Environments branding - Hijack existing architecture
Environments branding - Hijack existing architecture
Pristiva Initial Concepts; ritzy to budget range
Pristiva Initial Concepts
Shoe Display Concepts - I am often challenged to create new vehicles to display shoesI am often challenged to create new vehicles to display shoes - for Timberland I combined their desire for wood and metal materials and also utilized their canvass initiative to create changeable canvass printed banners. For this design I have hung platforms in the taut banners for an unconventional effect.
Shoe Display Concepts - I am often challenged to create new vehicles to display shoes -for Timberland I combined their desire for wood and metal materials and also utilized their canvass initiative to create changeable canvass printed banners.
Shoe Display Concepts
Shoe Display Concepts - I am often challenged to create new vehicles to display shoes, and have lately been interested in second or floating surfaces for detailed information if the customer wants to drill down.
Glidden Plug-In Gondola Bay Unit for Home Depot
Glidden Plug-In Gondola Bay Unit for Home Depot
Glidden Plug-In Gondola Bay Unit for Home Depot
Home Depot Cart Corral
Most recent (2010) Design of the Times Silver Award Winner - This display proved very effective with at least one large re-order so far, and won me another Design of the Times award.
Wire Display
Drink Spill Prevention Tray Redesign
Drink Spill Prevention Tray Redesign - Final
Mobilizing Caddy for a Tub Cooler
View PDF
View PDF
Mars CounterAttack Concept - Challenge: Come up with a new and different incremental sales merchandiser for C-stores
My solution: CounterAttack, a second-surface top deck that sits flat on top of the counter, spring-loaded for front selling with continuous facings, and with high impact graphics to spur sales.
Expanding Frame and Banner Display for Rawlings
Expanding Frame and Banner Display for Rawlings - I don't often currently do hand renderings for presentations, but I have used photoshop to achieve color and textural modeling on line art in the past. Here are some examples.
K-D Binoc Platform
K-D Binoc Platform
K-D Shipping Very Flat Countertop Cooler
K-D Shipping Very Flat Countertop Cooler
Reconfigureable Merchandiser
Reconfigureable Merchandiser
Freezer Inventory Management System - Usually the store is the one wanting little or no obtrusive kit in the aisle. It would be interesting working from the other side, encouraged to help in way-finding from a top-down position.
Handwork - A couple of older samples - A few POP favorites done at my current employer from prior to 2010...
Handwork - Packaging Concepts - Simmons Mattress / Anne Geddes 2 - Two refined versions of the branding package banner solution.
Print-ready Hi-Res Finished Art
Print-ready Hi-Res Finished Art
Gatorade Rethink
Gatorade Rethink
Gatorade Rethink
Gatorade Rethink
Gatorade Rethink
Keurig Inline
Packaging Design - Personal Promotion Piece - A campaign in which I built a 3-D look candy tray with some of my exhibit designs in place of the chocolates, scanned and modified the famous sampler graphics, applied the look to some hand-built boxes, printed doily cover letters, and promptly got a job offer...
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Industrial Design
Point of Purchase, Marketing, Product, Packaging and Print are all areas I have design experience in. See some of my other portfolios at: >>> www.coroflot.com/ted_f/Graphic-Design-click-image-for-details <<<, >>> www.coroflot.com/ted_f/Shoe-n-Fashion-For-Converse <<<
