When is a barrel.... not a barrel? - A barrel really can be so many things. These are all concepts rejected by a company that thought a barrel is really... just, a barrel.
When is a barrel.... not a barrel? - A barrel really can be so many things. These are all concepts rejected by a company that thought a barrel is really... just, a barrel.
Keurig 2 pricepoint alternatives
Keurig 2 pricepoint alternatives
Keurig Floor
Pristiva Floor and Shelf Displays - My initial concepts are shown, with the final form factor not containing actual inventory.
Pristiva Floor and Shelf Displays - My initial concepts are shown, with the final form factor not containing actual inventory.
Pristiva Floor and Shelf Displays - My initial concepts are shown, with the final form factor not containing actual inventory.
Shoe Display Concepts
Shoe Display Concepts - I am often challenged to create new vehicles to display shoes, and have lately been interested in second or floating surfaces for detailed information if the customer wants to drill down.
Shoe Display Concepts - I am often challenged to create new vehicles to display shoes, and have lately been interested in second or floating surfaces for detailed information if the customer wants to drill down.
Shoe Display Concepts - I am often challenged to create new vehicles to display shoes, and have lately been interested in second or floating surfaces for detailed information if the customer wants to drill down.
Shoe Display Concepts
Shoe Display Concepts
Ketchup Delivery Systems - We have a large client who was interested in a bulk delivery method that would control inventory better in a new package, and could function in 3 locations: dining room condiment station, sales counter and drive-through.
Ketchup Delivery Systems - We have a large client who was interested in a bulk delivery method that would control inventory better in a new package, and could function in 3 locations: dining room condiment station, sales counter and drive-through.
Liquor Displays - a 2010 sampler - Of several concepts for each brand, here are some of the more diverse solutions. For Korbel you can see I designed two different looks; the client wanted both looks combined, but with cost taken out. the third design accomplished this.
Liquor Displays - a 2010 sampler - Of several concepts for each brand, here are some of the more diverse solutions. For Korbel you can see I designed two different looks; the client wanted both looks combined, but with cost taken out. the third design accomplished this.
Liquor Displays - a 2010 sampler - Of several concepts for each brand, here are some of the more diverse solutions. For Korbel you can see I designed two different looks; the client wanted both looks combined, but with cost taken out. The third design accomplished this.
Liquor Displays - a 2010 sampler - Of several concepts for each brand, here are some of the more diverse solutions. For Korbel you can see I designed two different looks; the client wanted both looks combined, but with cost taken out. the third design accomplished this.
Liquor Displays - a 2010 sampler - Of several concepts for each brand, here are some of the more diverse solutions. For Korbel you can see I designed two different looks; the client wanted both looks combined, but with cost taken out. the third design accomplished this.
Basic Corrugated Casestackers
iPod Upload Stations - 3 different basic but ranging in price iPod station concepts for Budweiser.
iPod Upload Stations - 3 different basic but ranging in price iPod station concepts for Budweiser.
iPod Upload Stations - 3 different basic but ranging in price iPod station concepts for Budweiser.
Package Presentation Example - Package design and flat pattern for client presentation to multipack a prior bellybanded package; typical project.
Chipboard packaging concepts
Trade Show Packaging Displays - Packaging used for trade show, touting benefits and product line of water-oriented packaging (our show target)
MeadWestvaco Water Trade Show concept - Usually the store is the one wanting little or no obtrusive kit in the aisle. It would be interesting working from the other side, encouraged to help in way-finding from a top-down position.
Various Exhibits - Some older work with trade show environments
Various Exhibits - Some older work with trade show environments
Linksys - sketching and visualization - Many thumbnails yieded a few decent concept directions...
Linksys - sketching and visualization - Many thumbnails yieded a few decent concept directions...
Linksys - sketching and visualization - Many thumbnails yieded a few decent concept directions...
Chem-Free Parts Washer Concepts - Chem-Free uses an enzyme vat to clean oily parts in a closed system; it accomplishes this by having a large pool of microbes with all the activity occurring on the surface of the pool. Therefore the odd shapes and attempts to maintain a large liquid diameter near the top of the pool depth in various functional ways.
Chem-Free Parts Washer Concepts - Chem-Free uses an enzyme vat to clean oily parts in a closed system; it accomplishes this by having a large pool of microbes with all the activity occurring on the surface of the pool. Therefore the odd shapes and attempts to maintain a large liquid diameter near the top of the pool depth in various functional ways.
Design of the Times award winner: Cold Tree - Idea Development - These 5 designs show how I conceptually progressed with usage of a 6-pack BluIce chill pack to use for potential countertop merchandising.
Modelmaking And Prototyping - R2 cooler sales model - R2 cooling unit - All art, modeling dimensions, layout, and tromp l'oiel created from visual research on the web. If I do say so myself, the final version (inset at right) was not nearly as slick as my sample as it was mostly subbed out to other vendors. Somewhere in some Pepsi bigwig's basement this single deluxe sample is collecting dust...
A couple of older samples - A few POP favorites done at my current employer from prior to 2010...
A couple of older samples - A few POP favorites done at my current employer from prior to 2010...
A couple of older samples - A few POP favorites done at my current employer from prior to 2010...
Pre-Product Release Vault Concepts
View PDF
Pre-Product Release Vault Concepts
View PDF
Rough Ideas - Custom Endcap Array - Several initial concepts. Most of my creative work is not endcaps since we have stock endcaps we prefer to sell.
Rough Ideas - Custom Endcap Array - Several initial concepts. Most of my creative work is not endcaps since we have stock endcaps we prefer to sell.
Rough Ideas - Custom Endcap Array - Several initial concepts. Most of my creative work is not endcaps since we have stock endcaps we prefer to sell.
Rough Ideas - Custom Endcap Array - Several initial concepts. Most of my creative work is not endcaps since we have stock endcaps we prefer to sell.
Finding New Retail Opportunities
Gatorade NFL Superbowl Cart Project - Initial concepts
A couple of older samples - A few POP favorites done at my current employer from prior to 2010...
A couple of older samples - A few POP favorites done at my current employer from prior to 2010...
Units For Endcaps Or Inline Use - Goody wanted a large low-cost presence with a big graphic component, so I came up with these different directions. Some have dump bins, some have die cut profiles, etc. The product is very lightweight so I proposed corrugated and hardboard with framing where necessary. This allowed for some nice unconventional skinned forms to hold graphic messaging.
In-Aisle Treatments - Usually the store is the one wanting little or no obtrusive kit in the aisle. It would be interesting working from the other side, encouraged to help in way-finding from a top-down position.
In-Aisle Solutions - Usually the store is the one wanting little or no obtrusive kit in the aisle. It would be interesting working from the other side, encouraged to help in way-finding from a top-down position.
Wayfinding, SKU Management - Usually the store is the one wanting little or no obtrusive kit in the aisle. It would be interesting working from the other side, encouraged to help in way-finding from a top-down position.
In-Aisle Treatments - Usually the store is the one wanting little or no obtrusive kit in the aisle. It would be interesting working from the other side, encouraged to help in way-finding from a top-down position.
In-Aisle Treatments - Usually the store is the one wanting little or no obtrusive kit in the aisle. It would be interesting working from the other side, encouraged to help in way-finding from a top-down position.
In-Aisle Solutions - Usually the store is the one wanting little or no obtrusive kit in the aisle. It would be interesting working from the other side, encouraged to help in way-finding from a top-down position.
In-Aisle or Endcap Examples - Usually the store is the one wanting little or no obtrusive kit in the aisle. It would be interesting working from the other side, encouraged to help in way-finding from a top-down position.
In-Aisle or Endcap Examples - Usually the store is the one wanting little or no obtrusive kit in the aisle. It would be interesting working from the other side, encouraged to help in way-finding from a top-down position.
In-Aisle or Endcap Examples - Usually the store is the one wanting little or no obtrusive kit in the aisle. It would be interesting working from the other side, encouraged to help in way-finding from a top-down position.
In-Aisle or Endcap Examples - Usually the store is the one wanting little or no obtrusive kit in the aisle. It would be interesting working from the other side, encouraged to help in way-finding from a top-down position.
In-Aisle or Endcap Examples - Usually the store is the one wanting little or no obtrusive kit in the aisle. It would be interesting working from the other side, encouraged to help in way-finding from a top-down position.
Golf Club Display
Unique sporting goods display modular concept
Point of Purchase Design
Available
Ted Freeman
Atlanta, GA