IBM CMO+CIO Leadership Conference: Designed email blast that was sent to C-level attendees, inviting them to the CMO+CIO Leadership Conference. The invite directed attendees to a microsite which enabled them to learn more about the conference, register and network. Web banners populated IBM.com and other demographic-specific online websites and publications.
Chobani 2012 Olympic Sponsorship: Emails were used throughout Chobani's Olympic sponsorship to invite guests to upcoming events and sampling opportunities. Web banners were seen on chobani.com and Chobani fan blog sites.
MWV: Beauty and Personal Care App Developed interface look and feel for MWV's beauty and personal care industry. Each vertical button would take the user to a product category or to the MWV overarching story. View the entire project at www.trevorfulmercreative.com
MWV: Shape Recognition Table Collaborated with creative team to establish the shape recognition table's user interface for MWV (MeadWestvaco) at CES (Consumer Electronics Show) in Las Vegas. Attendees were encouraged to pick up a packaging solution and place them on the table. The table would then recognize the product's shape, resulting in an onscreen unfolding box that provided video footage, detailed product content and photographs. View the entire project at www.trevorfulmercreative.com
MWV Consumer Electronics: Interactive Touchscreen: Developed user interface look and feel. The interactive carousel contained rotating cards that showcased specific consumer electronic packaging solutions and an "About MWV" section. View the entire project at www.trevorfulmercreative.com
MWV: CES 2013 Storyboard/Animation: Collaborated with graphic and interactive designers to produce an animation that was emailed to prospective MWV clients. This video provoked the viewer to set up a meeting when visiting MWV at CES 2013. View videos and other storyboards at www.trevorfulmercreative.com
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Digital & Interactive
Trevor Fulmer
Associate Creative Director Boston, MA