Chobani 2012 Olympic Sponsorship: Worked with creative team to develop a multi-faceted experiential campaign for Chobani's 2012 Olympic sponsorship. Concepted, strategized and designed 3D structural sampling stations, vehicle wraps, apparel, email blasts, web banners and direct mail pieces. These experiences helped Chobani provide over 300,000 cups of yogurt to eager fans. View the entire project at www.trevorfulmercreative.com
Gucci Guilty Projection Experience: Collaborated with creative team to develop a New York City flash-mob-inspired projection experience, promoting Gucci Guilty pour homme. This activation leveraged the Gucci Guilty advertising campaign and debuted Frank Miller's TV commercial. This spectacle incorporated social media tactics, augmented reality mobile apps, live streaming, celebrity talent (Chris Evans), outdoor sampling and giveaways. View the entire project at www.trevorfulmercreative.com
Gucci Guilty VIP Pop-Up Club: Collaborated with creative team to develop a NYC VIP Pop-Up Club promoting Gucci Guilty. This activation leveraged the Gucci Guilty advertising campaign and incorporated social media outlets (Facebook, Twitter, etc.), mobile apps, blog postings and celebrity talent (DJ Mark Ronson and Evan Rachel Wood). The day following the event, Macy's debuted the in-store VIP sampling zone. View the entire project at www.trevorfulmercreative.com
Nickelodeon: Comic-Con 2012: Collaborated with 3D and strategy teams to develop booth look and feel and multi-media experience. This design encouraged attendee interaction and participation while promoting the Teenage Mutant Ninja Turtles and other Nickelodeon cartoons. View the entire project at www.trevorfulmercreative.com
Liberty Mutual: 2014 Sochi Olympic Sponsorship Experience: Collaborated with creative team to develop the 2014 Sochi Olympic Sponsorship experience for Liberty Mutual. After leveraging an existing look and feel and adapting it into a 3D space, our team created an immersive experience for 700 employees. The experience was comprised of celebrated Olympians, interactive games and custom digital content. View the entire project at www.trevorfulmercreative.com
Liberty Mutual Insurance: Legends of Golf: Collaborated with 3D artists to establish room flow, event staging and look and feel for the PGA sponsored Legends of Golf 2012 event. Produced environmental and way-finding graphics, storyboards for introductory and award video vignettes, ambient looping animations and scrolling presentations. View the entire project at www.trevorfulmercreative.com
T-Mobile & BlackBerry: Hotspot @ Home - Tier 1: Developed a two-tier event plan for BlackBerry and T-Mobile’s “Wi-Fi at Home” product release. These mall installations allowed attendees to make calls utilizing the wifi connection.
T-Mobile & BlackBerry: Hotspot @ Home - Tier 1: Developed a two-tier event plan for BlackBerry and T-Mobile’s “Wi-Fi at Home” product release. These mall installations allowed attendees to make calls utilizing the wifi connection.
Blackberry & AT&T: MVP TOUR - BOLD Smartphone Product Release: Conceptualized event look and feel which included pop-up events, stadium graphics, magazine ads, mobile wraps, email blasts and a branded microsite for BlackBerry and AT&T’s “Bold Smartphone” product release.
IBM at SAPPHIRE: Developed event look and feel for IBM at the Sapphire 2010 conference. Designed onsite wayfinding signage, web components, print pieces, video storyboards and transit advertising. View the entire project at www.trevorfulmercreative.com
IBM Smarter Planet: Led the conceptualization of designs for IBM Smarter Planet events in order to set the tone for all other experiences.
University of Phoenix at SHRM Collaborated with 3D team to develop an overall experience that focused on traffic flow, attendee interactions and meeting room space. Wayfinding signage, interactive touchscreens and unique giveaways added to the overall experience.
Mercedes-Benz: Developed event look and feel for Mercedes-Benz Financial.
BlackBerry Developers Conference: Designed “Developers Conference” look and feel including banners, wayfinding signs and web components.
Medco™ Installation: Worked with creative team to develop an installation promoting Medco's online pharmacy.
Medco™ Installation: Worked with creative team to develop an installation promoting Medco's online pharmacy.
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Experiences


Trevor Fulmer
Associate Creative Director Boston, MA