Reinventing Chrysler Microsite

Reinventing the American Car Company - The graphics all will revolve around the identity of Chrysler. Simple. Effective. A user lands on the site and see the two categories resolve as navigation. The Actual NAV is the keywords. They will be a bit blurry until one mouses over, then light up. Once Clicked you will be shown a specific creative execution the best portrays the feature we are highlighting. Below the user can see the vehicles in the lineup that brandish this specific technology. Each vehicle deep linked to the Brand site.