Direct mail, email campaign, and tickets handed out in the booth during the show. Party took place on a yacht on the San Francisco Bay. Almost as important to Schletter as the tradeshow itself were the company's industry-renowned themed tradeshow after parties which typically attracted more than 2000 guests over the course of a few hours.
Email campaign, tickets handed out in the booth, and promotional items handed out during the party which was at the legendary House of Blues in Chicago.
gLike
Schletter Tradeshows and After Parties

Schletter Inc. is the North American segment of a world-leading manufacturer of solar (photovoltaic) mounting systems.

I designed tradeshow graphics and displays to promote a new tagline campaign. The new materials had to fit brand standards and work with the existing booth and layout.

Blake Johnson
Industrial Designer San Francisco, CA