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Best Design Awards 2017. Giant Piñatas

The Designers Institute of New Zealand's Best Design Awards is the National award ceremony for all things design. This year, McCarthy had the honour to create and roll out the 2017 campaign.

They brained the concept of "Giving it your Best" which translated into purple foiled, handmade Piñatas that set the theme for the year-long promotion. Though not only did they very carefully curate a photo shoot, plus a video to bring the campaign to life - they asked Think to build a large Piñata for the Awards night itself. Ace.

Photography - Hollow Creative

More work like this, please. What a joy.

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Mat Bogust
Cardboard Engineer | Think Packaging® Auckland, New Zealand