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Chapter2 - Tere

Chapter2 was created by Michael Pryde, inspired by his years of dedication to design and cycling. We set out to premiumise the experience of unboxing when receiving one of these specialised frames. They are made to order so the box needed to match the excitement of the initial speccing up and purchase.

More often than not, the first chapter after a bike's production would be to bundle it into a brown box that's rectangular and plain in form - but this is Chapter2. As the frame has no real 90 degree features we decided to chamfer the corners, matching the frames shape and creating an ownable point of difference for this product

Brand, artwork & the details: Onfire Design
Final imagery thanks to & copyright © Onfire Design

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Mat Bogust
Cardboard Engineer | Think Packaging® Auckland, New Zealand