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adidas - Ultra Boost

Step in to these running shoes and you'll rethink everything you know about what fast and comfortable feels like. They're built with boost™ for incredible energy-returning cushioning beneath your feet without adding weight or sacrificing ground feel. These shoes feature a breathable Primeknit upper for a flexible and supportive fit. With a STRETCHWEB outsole that enhances the energy returning properties of boost™.

The idea behind this packaging was to create movement within itself, demonstarting the energy taking over.

Client / artwork / production: ICG - www.icg.co.nz

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Mat Bogust
Cardboard Engineer | Think Packaging® Auckland, New Zealand