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idealog cardboard cover

It was a pretty cool day when the idealog team asked me to help design, build and setup a cardboard cover shoot for their Nov/Dec issue. The magazine was going to include the NZ Innovator Awards and an extensive piece on exporting goods to China so we needed to do something innovative and around the idea of taking ideas to the world...

The shoot took us around 5 hours and had many important elements, such as: patience, masking tape, fishing wire, biscuits, knot tying, beer, standing on tippy toes, laughing, climbing, wobbling, shaking, nodding, and of course, a whole heap of photography gear.

The cheeky devils then decided to put me in the piece and slap me on the cover too - ha, stoked! My mum is going to be so proud...

Art Director - Aimee Carruthers
Editor, idealog - Hazel Phillips
Photographer - Bryce Carleton

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Mat Bogust
Cardboard Engineer | Think Packaging® Auckland, New Zealand