I managed the entire rebuild process pushing deskop-minded stakeholders to think mobile-first.
In addition to assisting design team with prototyping and overseeing development with partners, I took a lot of photos for the website, and oversaw assembling and re-rendering all photography for retina devices.
I have helped DZS put the website to work with integrated digital marketing campaigns. A few of my photos from the website have been used in print campaigns.
Behind-the-scenes all content is well organized, making heavy use of WordPress custom-post-types. Before, making content updates was a difficult process, now staff members are empowered to keep users informed with live updates.
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Detroit Zoo Websites Rebuild
- - I worked with each department to do a full redesign: content strategy, UX, design, development, on through launch and continuous agile deployment of improvements.
- - Before I arrived we had a non-responsive, hard to update, hard to navigate website. It had 250+ top-level menu items. It was built on a dead-end CMS.
- - Afterward, we had a responsive, easy-to-update, easy to navigate website. Now streamlined to 30 top-level menu items. It’s built on WordPress, easy for staff to keep guests up to date with live updates via custom post types.
