The Friend or Faux logo depicts a stag with sharp horns at the ready, indicating a cutting edge forward thrust or creativity. Calling itself “a design collective and a tributary of talent”, they aim to bring you fashion ideals and concepts that are true to one mantra: don’t be fake... befriend.

Friend or Faux Clothing is the stylish urbanwear that's shaking up the scene

The company does a full range of tees, sweats, hoodies and other sportswear along with accessories such as underwear and snapback caps. Humour and variety typify the looks, from chimps and apes on the knickers to beach boy colour bands on the tees against Californian floral backgrounds. Lady with banana, hippie wash tie-dye, night sky pastels and the slogan “Smile High Club” are just a few of the examples showing that their products are very much about life and its good times, from the surfing world to pink flamingos, tropical leaf patterns and pretty pastel flowers.

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Dan Heaver
Shoreham-by-Sea, United Kingdom