Created in 2010 and founded in Melbourne, Australia, Nena and Pasadena had already become one of the hottest new fashion brands for menswear to hit the stores in Australia. Now with their edgy and hip designs, the vibrant street wear label has made its way into the UK and set the fashion world buzzing!

Australia's hottest new fashion brand

Celebrities like Gary Beadle and Scott, two stars of the hit MTV reality show Geordie Shore and Jack Collison, the famous international football player and Tess O Reilly, the UK based model and actor are all huge fans of the brand and are often photographed wearing pieces from the collection. You can check out more of the celebrity looks on Nana and Pasadena’s Pinterest board.

Nena and Pasadena are outgoing and fearless when it comes to their designs and their style. The graphic writing on their shirts range from phrases like “Risk it all Tonight” to “Start from Strangers” with equally graphic pictures to go along with it.

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Dan Heaver
Shoreham-by-Sea, United Kingdom