Serge DeNimes is a design-led brand that presents an exclusive collection of fashion and accessories founded by Oliver Proudlock.

Serge Denimes - fashion conscious stylings from Made in Chelsea's Oliver Proudlock

Oliver Proudlock - From a very young age Ollie Proudlock has had two passions, fashion and art. They were the two constants in life while growing up with his mother, who was a designer and photographer. For Mr. Proudlock life is all about creativity, and Serge is the direct expression of this.

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Dan Heaver
Shoreham-by-Sea, United Kingdom