Brand booklet PDF. Can be viewed through the "View Full Size" accessed through the magnifying glass.
View PDF
Moodboard with defining words. One verb and two adjectives.
A persona of a targeted client.
Simple pictorial logo in colors
Simple pictorial logo in black and white
Typefont logo in colors
Typefont logo in black and white
Combined typefont and pictorial logo in colors
Combined typefont and pictorial logo in black and white
All three initial logos on one page
Scrapped pictorial logo iteration
Product implementation #1: Businesscard
Product implementation #2: T-shirt
Product implementation #3: Businessvan
Reiterated logo
Rendered Product implementation #1:
Rendered Product implementation #2: T-shirt
Rendered Product implementation #3: Businessvan
Booklet slide #1
Booklet slide #2
Booklet slide #3
Booklet slide #4
Booklet slide #5
Booklet slide #6
Alternative 1st slide
Font settings used for slides
Phase 2 - Scrapped iteration #1
Phase 2 - Scrapped iteration #2
Phase 2 - Scrapped iteration #3
Phase 2 - Scrapped iteration #4
Phase 2 - Scrapped iteration #5
Phase 2 - Scrapped iteration #6
Phase 2 - Scrapped iteration #7
Phase 2 - Scrapped iteration #8
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Ski Nation // Logo Design and Brand Identity

This project reflects my final project where I designed the fictional brand Ski Nation.

A ski school that focuses on modernizing the ski school with a professional appeal that also implies adventure and fun.