Havaianas (2006) - Portfolio work of a campaign for an idealized set of models of the famous Havaianas sandals, targeted at specific market niches (middle-class women ages 20-30).
Havaianas (2006) - Portfolio work of a campaign for an idealized set of models of the famous Havaianas sandals, targeted at specific market niches (middle-class men ages 15-30).
Visa Mundi - Pieces for a mass-mailing campaign for a hypothetical series of credit cards from VISA, exploring the relationship between the brand and it's global status. The toy aspect of the campaign (there is a cut-out shape that can be detached, folded and mounted into a cube-earth with the VISA brand around it) was one of the starting points.
Visa Mundi - Pieces for a mass-mailing campaign for a hypothetical series of credit cards from VISA, exploring the relationship between the brand and it's global status. The toy aspect of the campaign (there is a cut-out shape that can be detached, folded and mounted into a cube-earth with the VISA brand around it) was one of the starting points.
Visa Mundi - Pieces for a mass-mailing campaign for a hypothetical series of credit cards from VISA, exploring the relationship between the brand and it's global status. The toy aspect of the campaign (there is a cut-out shape that can be detached, folded and mounted into a cube-earth with the VISA brand around it) was one of the starting points.
CUTUCA Posters - Set of posters for a campaign of a day of arts and culture movements (October 30th 2005), around the concept of awakening the perception.
CUTUCA Posters - Set of posters for a campaign of a day of arts and culture movements (October 30th 2005), around the concept of awakening the perception.
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