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In Bed Identity

The art direction for In Bed, a new boutique mattress and bedding store in LA and San Francisco, called for something a little bit seductive and a little bit romantic. The hand-drawn logotype and stark black color scheme complimented with washes and gradients of pinks and purples over Yudi Ela's photography brought the brand to life.

Tiffany Dantin
Graphic Design and Art Direction Los Angeles, CA