Example infographic poster for a specific Harley-Davidson consumer that combines qualitative and quantitative data. The message of the poster is that there is post-bike-purchase intent that eventually equals the original cost of the bike. Poster designed to be framed and mounted on the walls of Harley's marketing department to remind them of the opportunities for long-term relationships.
Version of Harley-Davidson infographic poster re-formatted to fit into presentation.
Infographic for Duluth Trading Company to serve as summary slide in presentation. Completely editable within Powerpoint.
Persona infographic highlights family dynamics and lifestyle of woman of the house. Shows not only behaviors, but her kids' behaviors and perspectives when it comes to laundry. Tells a family story that isn't necessarily ideal, but authentic and useful to marketers.
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Fening Infographic
What I do: Infographic design for market research firms across the country. Designing infographics for qualitative and quantitative research findings. Bringing data about consumers to life with powerful, memorable, and actionable designs. I can only show a fraction of what I've done, since it's all proprietary information.
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