ACCOMPLISHMENTS
• Oversaw all product, marketing, and packaging design for consumer line of eco-friendly tableware, food packaging, and party supplies representing $18M in company revenue.
• Collaborated with production partners in US and China to insure manufacturing integrity for 18 products leading to improved margins through increased quality control
• Transitioned product development away from traditional plastics by incorporating new eco-friendly materials like pulp and bamboo
• Served as creative director for consumer packaging with stronger visual appeal and brand recognition leading to increased sales through our national retail, big box, and specialty retailers
• Lead designer for company’s direct-to-consumer party supply brand, including development of visual identity and brand guidelines
• Designed/managed all graphic design, photography, and video assets for DTC e-commerce website - helping grow business from $0 to year-end projected sales of $450K
