Generating concepts
Initial ideas
Detailed sketchwork
productive scribbling
Promotional material: Context and scale
Method
Market opportunities - I created a small 'operations map' to show where Radial would fit within the company, and the possibilities for expansion
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Gillette
During my second year at Sheffield Hallam, Gillette approached us to take part in a live brief. Having already worked with Ideal Standard, this was a chance to build upon the knowledge and experience I had already developed.
Rob Yates, Principal Scientist at P&G, delivered the brief, and I set to work trying to create a new area in the beauty and grooming market.
My work centred around facial hair 'styling', a sector that is gaining momentum.
My response was Radial: an ergonomic styler that fits into the palm and has a variable blade position, allowing the user to set the closeness of their shave.
I was shortlisted, and presented to the Gillette Board at their Headquarters in Reading.