Gogrow
Gogrow from Tj Sutton
gogrow

GoGrow was a project born out of a developing passion for Grow Your own. I set about trying to change the attitudes of the Consumer. Some see GYO as outdated and the preserve of the Retired.

But it's not. Its a way of supplementing your weekly shop with fresh, organic, home-grown Produce. What better way to teach your children to eat better?

By speaking to Allotment owners and visiting Local Support groups in Sheffield, I was able to build up a picture of growing Public interest, which was hampered by a lack of innovative solutions to the problem.

People just don't have the space or time to Grow their own.

My product is a Seasonal, space effective growing area. It is built into outdoor Decking, so that the product is hidden under the surface when in use, giving the visual effect of it not being there.

When winter Rolls around, the product can be turned upside-down and dropped back into the decking, hidden away until the spring.

GoGrow logo - head to www.facebook.com/gogrow for more information
Promotional material for the campaign
View PDF
The Powerstation - This is an early concept that's more than a little tongue-in-cheek. It's hinting at Food as power and energy. The Cooling Tower works as a planter, and the main chimney is a Frame for beans to grow along.
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initial Idea generation
Hanging Gardens
Early concept sketch work - This sketch is focussing on a large, rotational moulded product for Growing Your Own. It raises the bed to waist height, doing away with the need to get on your knees!
A Proud owner!
A Modular response
Orb Garden
Science fiction!
Project rethink.
further sketch development
Card modelling - Trying to determine scale and form. Its becoming apparent that the growing area may not be big enough :(
studio life - 3pm in the life of a student Product Designer...
Park Hill concept
Personal garden, for tight spaces
Concept presentation - I have uploaded my concept Presentation for you to view, click to view the PDF file, and all nine slides should be there to explore.
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Form Development using Illustrator
Handle Development - I am currently working on the details, the finer things that make or break a Product. I want to find a handle form that is within the body, meaning less parts, and less machining.
Form development - using illustrator to create photo realistic images. This is helping me to define form, along with modelling.
The latest incarnation
Research Map - A board to summarise all the research this far into my project.
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What will you grow?
Self sufficiency, made easy.
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Set up and use - Promotional board to explain how to use grow.
gLike
gogrow

GoGrow was a project born out of a developing passion for Grow Your own. I set about trying to change the attitudes of the Consumer. Some see GYO as outdated and the preserve of the Retired.

But it's not. Its a way of supplementing your weekly shop with fresh, organic, home-grown Produce. What better way to teach your children to eat better?

By speaking to Allotment owners and visiting Local Support groups in Sheffield, I was able to build up a picture of growing Public interest, which was hampered by a lack of innovative solutions to the problem.

People just don't have the space or time to Grow their own.

My product is a Seasonal, space effective growing area. It is built into outdoor Decking, so that the product is hidden under the surface when in use, giving the visual effect of it not being there.

When winter Rolls around, the product can be turned upside-down and dropped back into the decking, hidden away until the spring.

Tj Sutton
Sheffield, S.Yorks, United Kingdom