Tarra-Leigh Applewhaite

Art Direction/Packaging Designer/Product Designer

Brooklyn, NY

Available Now

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About

Deadline-driven Graphic Designer focused on overseeing projects from concept through final delivery. Successfully creates brand messages, strategies and key graphic productions. Resourceful and hardworking with vendor sourcing expertise and empowering leadership skills illustrated over 12 years of industry success.
Education
- Certification Real Estate
  
  The Brooklyn School of Real Estate
  
  2012 - 2013
- B.F.A. in Communications Design Graphic Design
  
  Pratt Institute
  
  2003 - 2005
Experience
- Freelance Graphic Designer
  
  Freelance
  
  Jan 2007 - Present (14 years 3 months)
  
  Developed collateral such as display, marketing and packaging materials to support product branding strategies
  
  Coordinated, created and scheduled content, designs and periodic updates to company website
  
  Researched trends and projected changes in consumer goods in order to capitalize on emerging opportunities
  
  Used Adobe Creative Suit to create images and layouts
  
  Developed creative design for marketing packages, including print materials, brochures, banners and signs
  
  Put together videos for social media, advertising and informational purposes.
  
  Created and updated trend boards, investigated changing conditions and recommended strategic adoptions to capitalize on projected changes.
  
  Worked with clients to gather and define requirements, establish scopes and managing project milestones.
  
  Created digital image files for use in digital and traditional printing methods.
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On Coroflot

@tlaportfolio, member since 2009
- Followers 5

Packaging

Packaging from Tarra-Leigh Applewhaite

Packaging

Completed Products with packaging ready to be shipped to Walmart, Target, Sears and Specialty Stores.

Completed Transformers Movie Products with Packing.

Transformers Movie Packaging - Bellybands front and back for Micro Fiber Throw

TF1 Microfiber Throw & Pillow for Walmart

TF1 Pillow/Throw/Packaging for Target

I was tasked with coming up with new packaging for standing blankets for in store shelf display. This is what I created to solve that problem. Blanket were sold in Target. Front View.

I was tasked with coming up with new packaging for standing blankets for in store shelf display. This is what I created to solve that problem. Blanket were sold in Target. Back View.

I was tasked with coming up with new packaging for standing blankets for in store shelf display. This is what I created to solve that problem. Blanket were sold in Target. Front & Back View.

Product Development - New packaging concept for throws.

Product Development - Hello Kitty Reusable Tote & Throw Set

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Packaging

Completed Products with packaging ready to be shipped to Walmart, Target, Sears and Specialty Stores.

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Available

Freelance, Full-time, Moonlighting

Tarra-Leigh Applewhaite

Art Direction/Packaging Designer/Product Designer Brooklyn, NY