Website allowed viewers to above all else - TAKE ACTION. The other portions of the side included a brief description of the issue, a video that highlighted this Ridiculousness and an RSS feed of appropriate content about the issue of Medicare itself.
UPLOADED SOON! Video on website and placed online for significant pass-along (dare I say "viral"). Done on a dime and in a day with one actor and many "office" actors from the agency.
Banner Take-Overs begged for viewing and attention.
gLike
AARP
An integrated campaign that leveraged online and social spheres to help in the awareness of the Medicare issue that was facing the Congress. We hired professional bloggers for paid mentions as they found key message boards and social circles to influence organically this message of Medicare.
