Website allowed viewers to above all else - TAKE ACTION. The other portions of the side included a brief description of the issue, a video that highlighted this Ridiculousness and an RSS feed of appropriate content about the issue of Medicare itself.
UPLOADED SOON! Video on website and placed online for significant pass-along (dare I say "viral"). Done on a dime and in a day with one actor and many "office" actors from the agency.
Banner Take-Overs begged for viewing and attention.