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I was asked to create a name, logo and identity for a new, socially conscious food storage system. The name chosen came from Free and Go. Free of toxins. Free of burning yourself when you pull it out of the microwave. Free of breakage. And on the go for the busy commuter or student. Frego is a unique silicone and glass food storage and preparation container that is a safe and healthy choice. With translucent lids and four great colors—Blue, Orange, Lime Green, Honeysuckle, Frego is durable convenience with a conscience. Made from toxin-free materials by socially responsible manufacturers, Frego is freezer, fridge, microwave, oven and dishwasher safe.

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Todd Dexter
Creative Director | Art Director | Designer Chaska, MN