Character Design
Character Design from Todd Guenther
Character Design

The Real Dry Guys, Massachusetts, 2011 - Waterproofing specialists wanted to add a personalized element to their corporate image. "The Real Dry Guys" are stylized representations of the two owners, combining the desired familiarization for potential customers with a friendly demeanor representative of their actual personalities. Superior to photographs, "The Real Dry Guys" convey the core differentiating message of the company in a fun way: We're the actual owners–and we're the ones who actually come to your home to fix your problem.

Real Dry Guys branding and character design, 2011. Original concept for use in promotional materials and on website.
Real Dry Guys, "Contact Us" Curt character, 2015.
Real Dry Guys, "Contact Us / Nobody Writes Letters Anymore" Steve character, 2015.
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Character Design

The Real Dry Guys, Massachusetts, 2011 - Waterproofing specialists wanted to add a personalized element to their corporate image. "The Real Dry Guys" are stylized representations of the two owners, combining the desired familiarization for potential customers with a friendly demeanor representative of their actual personalities. Superior to photographs, "The Real Dry Guys" convey the core differentiating message of the company in a fun way: We're the actual owners–and we're the ones who actually come to your home to fix your problem.

Todd Guenther
Creative South Hadley, MA