Awarded 2008 Applied Arts Award for interactive media. H&R Block Social Life Simulator for Facebook. Using facebooks viral aspects the application asked students and others to first use the tax calculator - known as the Calculatron - to get their refund estimate, then take their estimate and lock it in as their virtual bank account on facebook. Roll: Lead Art Direction, Lead Copy Writing, Design & Managed Production. Agency: Dashboard Communications
H&R Block Social Life Simulator for Facebook. Using facebooks viral aspects the application asked students and others to first use the tax calculator - known as the Calculatron - to get their refund estimate, then take their estimate and lock it in as their virtual bank account on facebook. This bank account led them into the bulk of the application - the Social Life Simulator. Roll: Lead Art Direction, Lead Copy Writing, Design & Managed Production. Agency: Dashboard Communications
H&R Block Social Life Simulator for Facebook. Using facebooks viral aspects the application asked students and others to first use the tax calculator - known as the Calculatron - to get their refund estimate, then take their estimate and lock it in as their virtual bank account on facebook. This bank account led them into the bulk of the application - the Social Life Simulator. Roll: Lead Art Direction, Lead Copy Writing, Design & Managed Production. Agency: Dashboard Communications
H&R Block Social Life Simulator for Facebook. Using facebooks viral aspects the application asked students and others to first use the tax calculator - known as the Calculatron - to get their refund estimate, then take their estimate and lock it in as their virtual bank account on facebook. This bank account led them into the bulk of the application - the Social Life Simulator. Roll: Lead Art Direction, Lead Copy Writing, Design & Managed Production. Agency: Dashboard Communications
H&R Block Social Life Simulator for Facebook. Using facebooks viral aspects the application asked students and others to first use the tax calculator - known as the Calculatron - to get their refund estimate, then take their estimate and lock it in as their virtual bank account on facebook. This bank account led them into the bulk of the application - the Social Life Simulator. Roll: Lead Art Direction, Lead Copy Writing, Design & Managed Production. Agency: Dashboard Communications
H&R Block Social Life Simulator for Facebook. Using facebooks viral aspects the application asked students and others to first use the tax calculator - known as the Calculatron - to get their refund estimate, then take their estimate and lock it in as their virtual bank account on facebook. This bank account led them into the bulk of the application - the Social Life Simulator. Roll: Lead Art Direction, Lead Copy Writing, Design & Managed Production. Agency: Dashboard Communications
H&R Block Social Life Simulator for Facebook. Using facebooks viral aspects the application asked students and others to first use the tax calculator - known as the Calculatron - to get their refund estimate, then take their estimate and lock it in as their virtual bank account on facebook. This bank account led them into the bulk of the application - the Social Life Simulator. Roll: Lead Art Direction, Lead Copy Writing, Design & Managed Production. Agency: Dashboard Communications
H&R Block Social Life Simulator for Facebook. Using facebooks viral aspects the application asked students and others to first use the tax calculator - known as the Calculatron - to get their refund estimate, then take their estimate and lock it in as their virtual bank account on facebook. This bank account led them into the bulk of the application - the Social Life Simulator. Roll: Lead Art Direction, Lead Copy Writing, Design & Managed Production. Agency: Dashboard Communications
H&R Block Social Life Simulator for Facebook. Using facebooks viral aspects the application asked students and others to first use the tax calculator - known as the Calculatron - to get their refund estimate, then take their estimate and lock it in as their virtual bank account on facebook. This bank account led them into the bulk of the application - the Social Life Simulator. Roll: Lead Art Direction, Lead Copy Writing, Design & Managed Production. Agency: Dashboard Communications
H&R Block Social Life Simulator for Facebook. Using facebooks viral aspects the application asked students and others to first use the tax calculator - known as the Calculatron - to get their refund estimate, then take their estimate and lock it in as their virtual bank account on facebook. This bank account led them into the bulk of the application - the Social Life Simulator. Roll: Lead Art Direction, Lead Copy Writing, Design & Managed Production. Agency: Dashboard Communications
H&R Block Social Life Simulator for Facebook. Using facebooks viral aspects the application asked students and others to first use the tax calculator - known as the Calculatron - to get their refund estimate, then take their estimate and lock it in as their virtual bank account on facebook. This bank account led them into the bulk of the application - the Social Life Simulator. Roll: Lead Art Direction, Lead Copy Writing, Design & Managed Production. Agency: Dashboard Communications
H&R Block Social Life Simulator for Facebook. Using facebooks viral aspects the application asked students and others to first use the tax calculator - known as the Calculatron - to get their refund estimate, then take their estimate and lock it in as their virtual bank account on facebook. This bank account led them into the bulk of the application - the Social Life Simulator. Roll: Lead Art Direction, Lead Copy Writing, Design & Managed Production. Agency: Dashboard Communications
H&R Block Social Life Simulator for Facebook. Using facebooks viral aspects the application asked students and others to first use the tax calculator - known as the Calculatron - to get their refund estimate, then take their estimate and lock it in as their virtual bank account on facebook. This bank account led them into the bulk of the application - the Social Life Simulator. Roll: Lead Art Direction, Lead Copy Writing, Design & Managed Production. Agency: Dashboard Communications
H&R Block Social Life Simulator for Facebook. Using facebooks viral aspects the application asked students and others to first use the tax calculator - known as the Calculatron - to get their refund estimate, then take their estimate and lock it in as their virtual bank account on facebook. This bank account led them into the bulk of the application - the Social Life Simulator. Roll: Lead Art Direction, Lead Copy Writing, Design & Managed Production. Agency: Dashboard Communications
H&R Block Social Life Simulator for Facebook. Using facebooks viral aspects the application asked students and others to first use the tax calculator - known as the Calculatron - to get their refund estimate, then take their estimate and lock it in as their virtual bank account on facebook. This bank account led them into the bulk of the application - the Social Life Simulator. Roll: Lead Art Direction, Lead Copy Writing, Design & Managed Production. Agency: Dashboard Communications
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HR Block Social Lifes Simulator

H&R Block Social Life Simulator

Todd Lawson
Todd Lawson - Creative Management + Senior Art Director Toronto, ON