Ermeidis Coffees - Visual identity for a coffee company in Thessaloniki, Greece.
In 1922 Charilaos Ermeidis opened one of the most famous coffeehouses of Thessaloniki. Today the company "Ermeidis Coffees" owns a factory and a coffee shop in the city center.
In 2011, as part of the renewal of the company, we were commissioned to design its new visual identity. The image should reflect the history of the company as much as the personal relationship of its people with the coffee making process.
Discussing with the client, we concluded that the portrait of the company’s founder was a suitable solution. The human figure would add a personal touch to the identity, while the founder symbolizes the company’s history. Emphasizing the historic background, the lettering of the logo was inspired by vintage shop signs in Thessaloniki. The color palette derives from the coffee itself: the beverage and the fruit of the plant.