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Mercedes-Benz Immersive Event Space Design

The concept of the CLA Studio for Mercedes-Benz Prague Fashion Week was created as an unconventional event space. Scenic designer Tomáš Jaroš developed a creative design that naturally functioned both day and night. The visually striking and modular structure offered a multifunctional setting with dedicated meeting corners, an open lounge area, catering facilities, and a photo booth. The atmosphere of the space was defined by more than one hundred digital LED tubes that shifted colors and light dynamics, transforming the studio into a unique visual experience.

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Tomas Jaros
I'm a production designer, scenographer, art director based in Prague. Praha, Czech Republic