Commercial Closet invitation design - Commercialcloset.org is a website designed to bring GLBT sensitivity in Corporate advertising. I designed the logo to display progression and unity. Invitation design involves playing off warning labels and explicit content.
Avis National Campaign - This was a nationwide Avis campaign catering towards driving and flying. The offer was the choice of either double dollars back or double air miles. The flower follows the concept of "she loves me, she loves me not," but instead the petals say "dollars" or "miles." It was found that this promotion helped jump sales from 14 million to 22 million in the time span.
Budget's Passport to Adventure Activity book - This free pamphlet concept was not only a guide to family safety but also an activity book for children traveling with their families. The idea of this piece was passport-themed hence the stamps. It was a concentrated effort of the IMPAX design team where we scanned in paper textures and combined them with overlapping graphic elements to create the illusion of cut construction paper. For my part, I created the logos as well as certain page layouts.
Ride for Hope - Poster created for non-profit organization, Action Aids for their 2005 and 2006 Bike ride. I was involved in the logo creation, and full design of Poster and brochure.
Sleep Solutions packaging - This packaging was designed for Foamex, the largest manufacturer of foam in America. They created a line of memory foam mattresses to be sold directly to the consumer at Target and Walmart.
Idea Book - Cover for the 2007 Idea Book corporate marketing catalog.
Gamble & Huff Rock & Roll HOF Induction Poster - 8' x 3' banner designed for Philadelphia's own Kenny Gamble and Leon Huff for their induction in 2008. Strong colors offset a posterized and cut paper scheme.
Avis Corporate Brochure - Avis wanted to create a dynamic leave-behind piece for managers to showcase new ancillary products and new business programs. We incorporated strong, experiential photography with an emphasis on their new "green" initiative with facts dispersed throughout the brochure.
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