Samsung BE

Samsung Be Concept - Samsung "Be" concept is a portable electronic device that helps you to improve your sustainable behaviors.
It improves also enjoyable social relations around the common purpose of sustainability and cooperation.
In a certain sense this peculiar importance of social cooperation and relationship with nature could be seen similar to the role of the bee in an ecosystem.
In fact "Be" sounds like "bee", and the exagonal-modular-collaborative shape it's explicitly inspired to the bee hive.

Tommaso Gecchelin
Artist, Physicist, Designer Mira (Venezia), Italy