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Branding Exercise

We were asked to help brand a new eatery not far from our office. A friendly non-pretentious place where people could hang out with friends or meet new ones. What attracted us to this project was that it went far beyond branding your standard eat-in take-out establishment. There are several watering holes with the moniker ‘community hub’, but this venture truly lived up to that label. The owner was a chef and part-time social worker and her establishment offered healthy holistic meals, therapeutic cooking classes, guest speakers on nutrition, frozen prepared meals, as well as the usual fare; musical entertainment, board game night etc.

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Shawn Murenbeeld
Art Director, Designer, Illustartor Toronto, Canada