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Fresh Tasty & Local
Since 1924, the Downeys have grown their business one delicious potato at a time. Today, they are one of the few Canadian sources of GMO free potatoes.
Until recently, the public was unaware that a local option was available from Downey, so we created an original product line to give consumers an organic option that is locally grown.
Bold, heritage-inspired typography was used as the main graphic element to stand out on the shelf. We also wanted to communicate that Downey Farms has nothing to hide, so we incorporated transparent areas on the bag to showcase their beautiful organic potatoes.
