Travis Henson

Roll: Concept, Compositing, Art Director, Designer

Overview:
A very successful Instagram campaign for Intel. By using Instagram’s tagging feature, our team was able to create a new way of gamifying the platform. We fashioned a Create Your Own Adventure type experience. We let users decide how they wanted to overpower the giant robot reeking havoc in Silicon Valley.

The experience is still live! Check it out with the link below. https://www.instagram.com/p/8CAofAQQAT/

• Art Direction
• Creative Direction
• Graphic Design