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Armada Carpet Extractor
Objectives:
Maintain market leadership and increase market share. Develop an innovative solution that could potentially change the way carpets are cleaned. Create a carpet cleaning solution that improves the experience for end users and creates more value for customers.
Actions:
Drove user centered research by observing and interviewing stakeholders and synthesizing actionable needs. Created prototypes to be facilitated feedback loops with customers resulting in faster innovation improvements
Results:
A ground breaking steerable head that reduces cleaning time by 30% and dramatically improves the user experience. Exceeded projected sales volumes by 55%.
