These creative labels were sent as direct mail pieces, playing on people's inherent need to organize, and drive traffic into the store.
Fun labels generate a need to organize and ultimately the need for more containers.
Fun labels generate a need to organize and ultimately the need for more containers.
These direct mail pieces were designed to drive traffic into the store; Creative labels were sent to houses to stimulate a need to organize.
These creative labels were sent as direct mail pieces, playing on people's inherent need to organize, and drive traffic into the store.
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The Container Store
The Container Store, Direct mail