A collection of graphics that have been featured on the front page of the retail website to promote a variety of designers. I developed the concept, art directed each photo, and designed the graphic.
Though the art direction of our photoshoot and editing in photoshop i was able to mimic "Back to the Future" for the Calvin Klein underwear sale.
For halloween I tried something new and created a collection of underwear styles that could be costumes. This was the graphic I art directed and created that lead them to the landing page.
I was the art director for the photoshoot and the graphic designer for the ad.
I was the art director for the photoshoot and the graphic designer for the ad. Whenever possible I tried to incorporate the name of the underwear line into the art direction.
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Mens Underwear
A collection of graphics that have been featured on the front page of the retail website to promote a variety of designers. I developed the concept, art directed each photo, and designed the graphic.