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ISTD 2013 - The Unsung Hero

This subject is an interesting opportunity for me to see how social evaluation has been changing in the society, or to unravel the hidden motives of certain behaviour. My hero lived in times of the Soviet Union behind an iron curtain, which had strict control by the communist government. I believe that the hero of my story should be uncovered and recognised for what he has done forty years ago and how he changed the lives of others. The tragedy, which happened on the September 16th, 1976, has not been published and no one knew that Shavarsh Karapetyan was a man, who rescued twenty people.
I took the classic typography and placed it in a more modern­ist context and structure. I aimed to build a concept around the ability to playfully invent alternatives and break rules. Play is an essential part of the graphic design. I used only black colour in my work that responds to the newspaper design in 1970s.

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Jura Afanasjevs
Multidisciplinary Designer Dublin, Ireland