Navi Mumbai, India
Apr 2018 - Present (3 years 8 months)
• Leading a lean Team of super talented Designers and crafting design strategy to fast-track innovative solutions for the Product portfolio.
• Owning the closure of 'a thought' through the complete Industrial Design cycle - from Primary research, Concept development, consumer validation to the Product launch.
• Leading the expansion in new Business verticals within consumer durables, with differentiated products.
• Managing the rolling product portfolio with the function stakeholders – Management, Marketing, R&D and Operations.
• Guiding the CFT for product development, with key inputs on craftsmanship, design differentiation, manufacturing feasibility and product communications.
May 2017 - Mar 2018 (10 months)
• Led the structure design development and devising new innovations for paperboard packaging
• Got opportunity to oversee paperboard packaging design technicalities and possibilities to engage multiple senses
Head of Design
Navi Mumbai, India
Sep 2016 - Apr 2017 (7 months)
• Led ID with Team of Design Engineers for development of a future oriented product line.
• Successful deployment of Premium SKUs with least investment and timeframe with clear guidelines of Colour & finishes.
• Development and Implementation of Packaging structure and graphics.
Product Development Manager
Aug 2013 - Apr 2017 (3 years 8 months)
• Identified and converted suitable business opportunities to exemplary products by understanding customer needs via market analysis.
• Utilized the technology limits to evolve the product experience.
• Led Product technology improvement in coordination with Global Talent Team.
• Drove the Technology discussions with OEM clients for Product development and RFQ closures.
• Travelled across the country to connect with end-user to understand product application and possibility of new idea generation in Indian context.
• Owned the Product lifecycle management.
• Took the New Product Share to x% of top-line numbers.
Senior Industrial Designer
Nov 2008 - Aug 2013 (4 years 9 months)
• Expanded the Packaging Design as a business vertical
• Led Project closures with defined proposals and successful negotiation with clients.
• Drove the 360° design process from Product research, Prototype developments, Consumer validation, Engineering collaboration and presentations to Industry client Team.
• Developed Innovative design solutions for Consumer durables, FMCG and retail industry.
• Awarded Employee of the year for contribution in Packaging Design
Assistant Manager, Industrial Design
Aug 2007 - Nov 2008 (1 year 3 months)
• Concept development of interiors and exteriors for commercial vehicle segment (LCV and HCV).
• Facilitating coordination between design and engineering teams.
• Starting from product need, trend analysis and design direction to building the product in accordance with the design process viz. idea sketches, concept, prototype to production model.