Etihad 2011 Global digital Campaign - This campaign was launched in quarter one of 2011 to usher Etihad into the new year with a boosted sales effort.
In order to make as many fares accessible. We created an online tool within our banners that would allow users to select a destination and a product to see the corresponding fare in return.
Several region specific banners were developed and advertised for a total span of 60 days, generating a global revenue of $1,524,389.
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Digitally led integrated campaign for twofour54 Cartoon Network Academy - This is a digitally led fully integrated campaign created to promote twofour54 Cartoon Network Animation Academy’s
course in animation to fresh graduates and young professionals looking for a career change.
RESULT (In a span of 3 months):
Total page views: 11,950
Unique views: 8,501
Total number of competition participants: 337
Total number of quali?ed entries received: 94
2 competition winners received a full scholarship.
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Digital
Online advertising campaigns, digitally led integrated advertising campaigns, online and offline activations, social media campaigns, online + PC games