Senior Manager - Client Servicing
New Delhi, India
Oct 2013 - Present (8 years 3 months)
➢ Selected into new role to expand previously established diversity model across the organization to strengthen the company’s presence across global clients and performing events and exhibitions. Promoted to drive the companies PR across the global organization to generate new business and leads. Provide dedicated leadership to analyze needs, define solutions, launch new products in audio and video equipment’s, measure success, and champion change to increase awareness and adoption of global diversity and cultural inclusion.
➢ Led the organization through a cultural brand ethics transformation that resulted in increasing business.
➢ Developed creative strategies and marketing plans to introduce new product strengths to the organization.
➢ Conducted client meetings with various event and ad agencies across PAN India to analyze issues, implement solutions and achieve an increase in company business by adopting to new creative strategies.
➢ Content generation for video display units including up gradation of resolution digital images and videos.
➢ Responsible for acquisition, retention of existing and new clients.
➢ Understanding client requirements, discussing brand issues and communication strategies.
➢ Maximizing brand visibility within the given budget, cost estimation, bill generation, co-ordination with internal teams of creative, marketing, procurement and administration.
➢ Project and account management to offer cost negotiations with clients.
➢ Content generation guidelines for DLP and video display units including up gradation of resolution digital images and videos.
Assistant Manager - Marketing
Jun 2012 - Jul 2013 (1 year 1 month)
➢ Promoted to drive continued profitable growth across all departments including procurement, designing, store management to affect and increased visibility of the brand in the amusement industry. Instituted effective staffing, training, team development, customer service, operational, and merchandising strategies to improve top and bottom line financial performance. Based upon success, given additional responsibility to store operations for company’s new brand.
➢ Job responsibility includes managing the corporate brand image and marketing for “Appu Ghar”.
➢ Reporting direct to managing directors of the company and setting branding guidelines for next 10 years.
➢ Office branding, procurement, vendor leadership, International contacts, merchandise, project execution heads, corporate branding team and trainings.
➢ Involved in marketing of the brand image by re designing the old design creative.
➢ Project leader for website, aligning vendors and preparing digital marketing project plan in direct support.
➢ Daily job involves preparing social media, internal and external communication, merchandise and marketing collateral for the venture.
➢ The main focus would be managing the parent and micro brands to develop manage marketing and communications for different locations in India.
Business Development Manager - Events and Communications
Jan 2008 - May 2012 (4 years 4 months)
➢ Recruited and given full responsibility to manage operations of one of the top 8 cities in India to manage client servicing and create business events and strategies for the company. Scope of accountability spanned team development and leadership, process and quality improvement, customer service, and revenue growth by adding more people across states for development of new events and promotions.
➢ Planning, conceptualizing handling marketing activities such as events like conferences exhibitions, launches, outdoor advertising branding activities, road shows health camps, and gala entertainments.
➢ Event marketing design and development for new promotional features and functionality.
➢ Managing the complete creative tram required for delivering client’s project and idea.
➢ Handled “Sentosa – The Adventure Island, Singapore” event at La-Shangri-La for Singapore tourism promotion
➢ Media promotions as Flash Mob for Star Tv of television drama serial “Ruk Jaana Nahin” at New Delhi
➢ Event promotions for leisure hall of artist management, promoters, timelines for Pedicon, Gurgaon.
➢ Act as spokesperson for an organization and answer written and oral inquiries.
➢ Created and developed marketing client studies for Maruti Suzuki.