Valency Muldoon

Senior Graphic Designer

Chicago, IL

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About

I'm a graphic design professional with over 14 years of experience in both web and traditional publishing, advertising, promotions, events, and campaigns. I have worked on integrated campaigns for major clients such as Discover, Farm Bureau Insurance, and numerous healthcare clients and have been recognized with awards during my career.

As a Senior Designer for Aon's APEx team — I ensure that our sales teams are armed with the best possible presentation materials across multiple media, to close the deal.

Previously, I designed for Krames Staywell, a health engagement corporation focused on integrated marketing solutions through superior health content and consumer engagement. In the Designer role, I was focused on magazine-style newsletters with web-based conversions for multiple clients across the healthcare industry. Successes included redesigning multiple publications with an eye toward current trends in publishing, and developing new collateral products and multi-platform marketing solutions. Previous experience includes layout and design work for Longview Publishing and Today's Chicago Woman magazine. Additionally, I've had the opportunity to work on a broad range of freelance projects for numerous clients ranging from financial services and insurance to non-profits and personal identity.

Colleagues know me as a highly creative designer who can always be trusted to come up with a innovative visual solution. Getting to know my clients and their unique needs inside and out is the key to my success. I can (and often do) work well alone, but I’m at my best collaborating with others.
Education
- BA Graphic Design
  
  Columbia College Chicago
  
  1992 - 2004
- Community College of Denver
  
  1992 - 1992
Experience
- Senior Graphic Designer
  
  Aon
  
  Chicago, IL
  
  Mar 2016 - Present (5 years 10 months)
  
  Senior Graphic Designer within the APEx team, responsible for the conceptualization and design of H&B proposals and finalist presentations, helping Aon win and retain business. Additionally, I create graphics for use in multiple business line deliverables and create infographics, as well as maintain the datebase where they are stored. The library is available to Aon designers throughout the country. As an Aon Brand Embassador, Val assists in assuring that bid teams implement Aon's brand successfully throughout it's communications.
- Freelance Designer
  
  SmartDept
  
  Chicago, IL
  
  Nov 2014 - Mar 2016 (1 year 4 months)
  
  Provide expert level freelance design for various agencies and corporations across multiple channels. Long term placement with Discover Financial Services (11 months) where I primarily worked with a creative team on print and web solicitations.
- Graphic Designer
  
  Krames Staywell
  
  Evanston, IL
  
  Feb 2009 - May 2014 (5 years 3 months)
  
  Work closely with clients, Account Managers and editors to design beautiful custom publications for multiple health care clients. Key duties included:
  • Getting familiar with an organization’s brand and audience profile, as well design preferences
  • Review articles and other editorial elements, then create graphic solutions that bring client messaging to life visually
  • Select photos from a database of 100,000-plus assets, as well as expertly handle any client-provided photos
  • Keep close tabs on quality throughout the production and printing process
  • Be on call as a design consultant to create calendars, ads, inserts, and other custom materials to support marketing goals
- Art Director — Dynamic magazine
  
  Long View Publishing Company, Inc.
  
  Nov 2006 - Dec 2007 (1 year 1 month)
  
  • Spearheaded redesign, creating templates, graphic standards, and all layout for this quarterly youth culture journal
  • Coordinate all content with Managing Editor
  • Manage freelance artists/contributors
- Graphic Designer
  
  Long View Publishing Comany, Inc.
  
  Jun 2004 - Dec 2007 (3 years 6 months)
  
  * Design and layout for national weekly newspaper with attention to weekly publishing deadlines
  * Spearheaded major redesign, including nameplate, logos, infographics and layout
  • Designed collateral materials with attention to cost restraints.
  • Authored published articles and assisted with copyediting and proofreading
- Graphic Design Intern
  
  Today's Chicago Woman
  
  Sep 2003 - Jan 2004 (4 months)
  
  • Provide design, layout and art direction for articles, features, and ads for one of the largest free magazines in the Chicago market
  • Art direct photo shoot for feature article
  • Consult with Art Director and Managing editor on visual solutions for all content
  • Manage publishing workflow and prioritize action items with other freelancers and interns
Awards

2011 Healthcare Advertising Award — Gold — Children's Hospital of Illinois, Building Blocks
Affiliations

Society of Typographic Artists
Industries
- Services
Skills
Elsewhere on the Web
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@valency, member since 2011
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