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Target No 8 Retail In Store Display Concepts - Strategy: create “A Store Within A Store” while shopping at Target. The open, yet enclosed area is filled with auto accessory items. Designed for sex appeal like high end fashion stores, this Design starts with a touch screen display monitor to select items for purchase; then suggests related items based on the consumers input, providing a print out before leaving the terminal. There is also an informational, nine paneled, interactive wall screen, with car accessory solutions from Motorweek.
Target No 7 Retail In Store Display Concepts - The strategy for this retail store display concept was to develop a modular shelving Plan ‘O’ Gram type of aisle, which is presented in a snake design allowing expansion as needed. The design offers customers concentrated selections of auto accessories inside the Auto Department at a Target store. Hanging signs, color coordination of product, overhead lighting, floor graphics and an online interactive kiosk give the customer focused and immediate information regarding auto accessory purchases.
Target No 6 Retail in Store Display Concepts - The strategy for this retail store display concept was to develop a compete store using pillars to set shopping boundaries where product for your car would be on display. This open air design presents a gated entry and a “One Stops Car Shop” in accessorizing your car for Target store. Free standing displays, themed and tiered spinners utilize the familiar “clothing department” atmosphere in store display. Back walls offer ways to display larger items in jazzy design looks.
Target No 5 Retail in Store Display Concepts - The strategy for this retail store display concept was to have a “gallery look” where color was the theme for all related auto accessory products and to fit into a tight display area. Wire racking system allows see through of product and a less cramped or closed display area. Wire racks allow ease in hanging and product display, ease of lighting and upgrades as needed and keep a modern and modular look. Color also filters into how the display is organized.
Target No 4 Retail in Store Display Concepts - The strategy for this retail store display concept was to have a “gallery look” however there is the addition of a free standing display creating a separator between the non licensed auto accessories and the accordion section displaying licensed items. Signage as sale communicators is on top of this display design. Items are displayed with minimal racking applications with supportive hanging units below. Color is also an essential aspect to this design.
Target No 3 Retail in Store Display Concepts - The strategy for this retail store display concept was to create a single wall unit measuring 24 feet by 6 feet to display all items in auto accessories. Small signs help to educate the customers and banners also add organization of product. Items are easily accessible to consumers to reach, touch and have tactile relationships. Products are organized by shape, color and item.
Target No 2 Retail in Store Display Concepts - The strategy for this retail store display concept was to create a single wall unit measuring 24 feet by 6 feet to display all items in auto accessories, however reduce the cost of the display. Two 360º spinners in gondolas add visual interest as well as a way to add more display area of product. Signage adds consumer information and direction of where product is displayed. This plan ‘o’ gram modular display makes product adaptable to changes in sale items.
Target No 1 Retail in Store Display Concepts - The strategy was to create a well designed and inexpensive display for all auto accessory items to attract customers based on a specific area of space. The modular display shown here utilizes hanging rack systems and display of product on walls or shelves above, displaying the product for customers to view, reach and make decisions on based on arrangement of color, size and shape.
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In Store Retail Display
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Freelance, Full-time
JP Denyer
Fine Artist & Creative Director Port Hueneme, CA